Classic Polo launches Diwali Collection
Posted: 19-10-2008 Collector:chngarment
Classic Polo Launches Diwali Collection India: If the festive season has ushered in a mood to light up your wardrobes, then Classic Polo's season's collection has more to offer than brand loyalists would have expected! Royal Classic Group (RCG) has unveiled a youthfully stylish and trendy range of menswear to fit in the upbeat mood of Classic Polo connoisseurs, this time of the year.
Classic Polo's brand new off-the-wall innovation is the slim fit surprise package of FRESCO tees. Made up of single jersey 100 per cent cotton, the new category perfectly blends with `try-it-out' mood of the young and old alike. Blending with the festive season and yet, living up to the brand's signature style image is Classic Polo's "Abstract" and "Vintage" collection.
The new and unique line of Classic Polo menswear highlights a trendy mix of bold colors, styles and designs, while still underlining the trademark classic stripes design in the brand. Customers across all age groups can find their choice of new Classic Polo menswear collection in Classic Polo Regular fit and Classic Polo Trim fit categories. Classic Polo's unconventional innovation has focused on fashionable customers who like to dress up young and want to experiment with variety for the season. That's why Classic Polo has weaved in new fabric (of 100 per cent cotton and cotton blends) and new ornamentation for the season.
Classic Polo's Fresco collection is available in all multi-brand outlets. Classic polo tees are positioned as premium casual wear offering international quality at Indian prices. Classic Polo products are known for their quality, variety and value for money. Looking into the customer requirement for new designs, RCG launches 3-4 new designs of T-shirts, 2-3 designs of shirts and 1 new trouser design every day to fulfill the fashion appetite of the market. Oreans is another fabulous product from Classic Polo.
The luxury of silk and the comfort of tencel rolled into one. It contains 5.7% silk, 11.8% cotton, 33.9% of viscose and 48.6% of tencel. Highly prized for its softness, luster, insulating properties, and strength, Tencel is the registered trade name for Lyocell, which is a biodegradable fabric, made from wood pulp cellulose which gives more softness and moisture absorbency. Viscose is a type of rayon, made from specially processed wood pulp. Viscose is soft and absorbent (nearly twice that of cotton) and very comfortable against the skin. Classic Polo has also introduced the magic of modal cotton. It is soft, smooth and breathes well. Its texture is similar to that of silk.
It is cool to touch and very absorbent. One of the advantages of modal over cotton is its resistance to shrinkage, a notorious problem with cotton. Modal is also less likely to fade or to form pills as a result of friction. Its smoothness also makes hard water deposits less likely to adhere to the surface, so the fabric stays soft through repeated washings. Royal Classic Group: The Royal Classic group, an INR 400-crore Tirupur-based company, was incorporated in 1991.
A pioneer in the textiles and garment Industry, the group has been in business since the '60s, having a complete in-house infrastructure worth Rs.110-crore from yarn to garmenting. Apart from India, the group enjoys a strong customer base in the US, Canada and Europe. Presently, RCG has 61 Classic Polo exclusive showrooms and 3000 multi-branded outlets across India and brand Classic Polo is one of the most sought brands among the style conscious denizens.
Classic Polo has a target to reach 100 stores this fiscal. Classic Polo clocked a turnover of Rs 50-crore last year and has an optimistic plan to achieve Rs 100-crore this year by expanding into many leading chain and large format stores and also by taking its woven range to the MBO across the country.
"Classic Polo's mission -- 100 stores and 100 crores -- is realistic with its exclusive styling and ever-updated fashion profile, Classic Polo is here to stay and is well ahead of competition," says RCG Executive Director R. Sivaram.
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Chngarment: garment supplier especially for small orders and OEM orders